SEO, SEO, SEO ……. This word influences the life of a blogger. I bet that each and every blogger might be afraid of this word as avoiding SEO or trying to play with it can bring the wrath of search engines to your blog. Well, I am not talking practically. Nothing of the sort happens now and then but wait, it can happen if you are not playing it safe and fair.
Search Engine Optimization, better known as SEO, is the only responsible entity that has the potential to take your blog to the top spot in SERPs. This is the truth. You can guide your blog to acquire the top spot, but it can have adverse effects too. I have followed SEO rules and did everything – from On-page to Off-page optimisation to rank my blog posts well but it didn’t. Worse, I was not seeing the posts in the first 2 pages of Google search results even after taking care of SEO.
What was happening? Where did I go wrong? Let’s have a look at what I have concluded from my experience with SEO.
Not a single person knows SEO completely !
I am not trying to take on any SEO person. I am just saying that SEO is a thing that doesn’t reveal its secrets to everyone. Mastering SEO is an art that few people can do, but then too they won’t ever say that they know SEO to it’s core.
“The Masters never reveal their every skills to their students, they keep some best skills to themselves so that they can guard their rule in the future and continue their triumph.”
In this case we consider SEO as the master.
There are many SEO experts that can help you build a strong SEO structure for your blog but I want to ask you, is it worth it? If you own a personal blog or individual blog, then I would suggest you to do everything manually, which looks quite professional. Until you run an online business or want to rank one for a particular phrase, I would suggest you go the manual way.
You think your post is SEO-optimized, but ……….
Whenever a person starts writing a post, he constantly checks if the SEO score indicator has turned green or still it is red. Why should you do that? What’s the need of it??
It’s good to keep a constant eye on your SEO score, but after completing the post. The main reason behind this is that you will end up doing over-optimization, that Google don’t accept.
You look at the keyword density which might be quite low and you are like, “shit the density is low, let me do some quick edits”. And as a result you end up doing keyword stuffing. Similar is the case with using title tags. Once you are done with your edits and completed the post, you will be assured that the post is 100% optimized but the reality will only strike you later when you won’t see your blog anywhere in the search results.
My tiny tip : Whenever you start writing a post, just minimize the SEO bar and don’t ever look at it. Write the post naturally. Once the post is completed, then check the SEO score. If it’s good then hit the publish button, and if it’s red, read your post 2-3 times and ask yourself is the post great for your readers or search engines. You will end up doing good SEO this way.
Remove Unnecessary SEO plugins.
There are many plugins available that you can use for the SEO factor. The current best plugin in the market is SEOPressor, which is premium and WordPress SEO by Yoast which is free. I have used both of them. When you work with these plugins, you feel like you are working with two experts by your side.
But for my TinyBlogger, I have zeroed down on a single plugin, i.e. Yoast SEO and ditched SEOPressor. (I will write complete post about this). Yoast SEO plugin is the complete solution for your blog. Not only does it help in optimizing your blog posts but it also takes care of every tiny thing in your blog.
Read : SEOPressor 5 Review
The Meta tags, meta description, keywords of your blog, title tags, your search engine presence, sitemaps, permalinks, internal links etc. It didn’t even spare the RSS feeds and gives the option to add paragraphs or different HTML codes that you want to be visible only in the feeds.
Great, isn’t it ?? That’s the main reason that I decided to rely on just a single plugin, i.e. WordPress SEO by Yoast.
My tiny tip : Try to stick to one plugin or at most two to take care of your SEO jobs. I would suggest you not to change the plugins every now and then. Ask the experts and use a proper SEO plugin and don’t change it unless necessary.
It’s Now Over to You :
The above article is written just for the individual blogs, like mine. I am not saying that a business website/blog shouldn’t hire an SEO consultant. Because they have neck-to-neck competition. But we can reach the top at our time with some tweaks here and there and a proper blogging gameplan.
So do you think that SEO optimization is a child’s play? Do you support me on my stand? Let’s have some discussion about the SEO factors that affect your blog. I am looking forward for some awesome feedback.