Increasing traffic is the only thing that’s going to give you nightmares if you have just started working on your blog. When you have a new blog, you will find it extremely difficult to bring visitors to your blog. It’s tough but not impossible and with proper approach, you will be able to build a loyal audience and increase your blog traffic at the same time.
But before getting in to the post, I will like to point out that having millions of visitors per month is not important unless they stay on your blog and engage with you and other readers. Such visitors don’t do you or your blog any good and will only increase your blog’s bounce rate. But if you have visitors that share your content and engage with you in all your posts then that’s the real traffic for your blog. It doesn’t matter if these visitors’ count doesn’t touch even 1000 per day but at least you have a targeted audience who takes action.
So in this post, I am going to share with you some of the really simple ways to increase your blog traffic. I have personally used this strategies to increase the traffic on a new blog. The traffic is not in the range of thousands of visitors but it is still increasing and I am seeing positive results on it. So what did I do with it? Let’s see!
How to Increase Your Blog Traffic?
I am not going to share with you some black-hat techniques that will harm your blog in the long run. Everything that I am about to mention is my own personal experience and I have seen amazing results again and again.
Not only have I been using these tactics to increase my blog traffic from a long time but also I have been recommending it to all my friends who have started blogging after they saw me do it.
1. Use Low-Competition Keywords
This is the one thing that you will hear whenever you ask the question to increase your blog’s traffic. But it is true and it has been proved time and again.
By using low-competition keywords and by providing high quality content for that keyword, you are forcing Google to rank your post on the top of the search results for that query and other related queries.
If you don’t know how to do keyword research then you need to go to Google Keyword Planner tool and enter any term in your niche.
Let’s say you enter the term – “Build a shed”. This is a really broad term and there are hundreds of authority sites ranking for this keyword so using it for your next post would not be great idea. However if you scroll down and see in the keywords list, you are going to find many different keyword variations with low-competition.
You can use a tool like Long Tail Pro which not only gives you the search volume and the keyword competition but you can even check what sites are ranking for that keyword and how many links they have and what their Pagerank, Domain Authority and Page Authority are. This will give you a good idea if the keyword is worth using or not.
2. Search Engine Optimization
Search Engine Optimization or simply SEO is the most complicated thing and at the same time the most easiest thing in the blogging industry. Its the toughest because if you are not able to understand it, you won’t be able to get its concept ever but once you get an idea of how SEO works, you will be able to rank anything you want to.
Now since we are not going to target some high-competition keywords, we are not going to get into advanced SEO like Private Blog Networks or other tactics that require you to invest money. For low-competition keywords, on-page optimization is enough to rank your posts. You can use some of the best SEO plugins to do that task for you.
Following a simple SEO checklist, you will be able to give your new blog a boost and see an improvement in the search engine rankings and with every new post you publish, you will see it hitting the first page within days.
Recommended: Best SEO Forums
3. Guest Blogging Still Rocks
No matter what people say about guest blogging that it doesn’t work anymore or that Google now targets blogs that accepts guest posts and also blogs that build backlinks through guest blogging, I will tell you that it still works.
All you have to take care of is you need to create high quality content and publish it on blogs that have some authority in your niche and are relevant to your blog’s topic. If you publish a tech post on a health blog, then that’s unacceptable and you might get targeted by search engines.
If you are still not comfortable with doing guest blogging to build backlinks, then you need to try out the Skyscraper technique created by Brian Dean from Backlinko.com blog. This is the most awesome technique to build high authority and genuine backlinks to your blog.
4. Start Commenting on Other Blogs
By saying that you should start commenting on various different blogs, I don’t mean to say that you need to comment just to get some backlinks. Instead, you need to find some authority blogs in your niche and read their posts and share your thoughts with them without thinking of getting a comment. There are lots of blog commenting benefits but gaining readership through it should be your top priority.
Share your views with the author of the post, engage with other readers, ask some insightful questions or correct the author if he/she has made a mistake in the post.
This way not only the popular bloggers will notice you but you will get the attention of their readers too. They will surely pay your blog a visit and start engaging with you too.
5. Use Social Media Correctly
There are various different social networking sites like Facebook, Twitter, Pinterest, StumbleUpon etc. and these are just a few of the best traffic sources. But when you are looking to increase your blog traffic, you need to do some research and find out which network will give you the most traffic.
If you have created a site for sharing content that can go viral like Buzzfeed or ViralNova then you need to concentrate on using Facebook to get traffic. Facebook will be the best source of traffic if you are publishing viral-type posts.
But when you are blogging about beauty tips, home improvement or interior designs, or any other niche that has majority women users then you need to target Pinterest to market your site.
Don’t be afraid to experiment. Once you have found which network brings the most visitors you can concentrate on it and also move on to other traffic sources. Also make sure to have one of the best social sharing plugins or social share buttons on your site so that your readers can share your content.
6. Use Blogging Communities
Blogging Communities are the places where you can easily share your content and let other bloggers know about your latest post. They will then upvote your posts and even share them with your readers.
Since these blogging communities enjoy a higher authority than your blog, there are high chances that they will rank higher that your original post in the search engines. So indirectly, you are still going to get new visitors to your blog.
Some of the best blogging communities that I would recommend you to join is BlogEngage, Blokube and Bizsugar. Recently a friend of mine, Enstine Muki, launched a new community that helps you get targeted visitors, BroadedNet. Do make sure to check it out.
Over to You:
So that was everything that I did and I still do to increase my blog’s traffic. Now I am asking you to share some of your best tactics you use to increase your blog traffic.
I would love to hear your views on this so please share your suggestions to increase blog’s traffic via the comments section below, thanks!