If you are a blogger working on your blog, but you don’t do proper SEO for your blog, then you might not be able to get the expected results. Search Engine Optimization or SEO is one such thing that no person understands. The people you refer as SEO experts also don’t know everything about SEO, the thing that makes them the expert is that they understand how SEO works and how to make it work for their sites.
If you too understand the search engine optimization algorithms, then you won’t face any problems in ranking any site on search engines, no matter how many penalties are rolled out. There are times that bloggers go after off-page SEO methods to rank their blogs, but despite of their hard efforts on commenting and guest blogging to build strong backlinks, they are not able to rank their site!
What’s the reason behind this? Was there approach of off-page SEO wrong? No, whatever they did is perfectly alright, guest blogging and blog commenting are the only things that can give you strong backlinks and higher rankings. But the thing that they miss out on is On-page SEO!
Here’s a great image from Moz.com that explains the On-page SEO and ranking factors perfectly.
Best On-Page SEO Optimization Techniques:
SEO starts with the content that you publish on your site. If you are able to publish high quality, unique content on your site, articles that are well researched and not just published for the sake of publishing.
What makes a proper content? The articles that are highly researched and presented in a proper way. Images, videos, Infographics or texts, no matter what but as long as the quality of the thing you deliver is high, you won’t face any problems in getting high in SERPs.
You shouldn’t just stick to 500 or 600 words for your article, because if a post requires even 3000 words, then you should go ahead and write it because the post length has nothing to do with SEO, but the quality of that post.
Always remember one thing, a site with high-quality content will do great with or without SEO; but a site with poor content may not survive even with amazing SEO!
2. Keyword Density
Choosing the right keyword plays a major role in deciding whether your site or your article will rank or not. If you choose a high competition keyword, you might not be able to see your blog posts in the first 100 results even after months of publishing the article. But if you choose a low competitive keyword than you might hit the first page within days.
Choosing the keyword is not the only major factor, but the keyword density in the post is also of equal importance. Try to keep the keyword density of your keywords to around 3% in your posts for best results. You can use plugins like WordPress SEO by Yoast to check the keyword density.
3. Page Titles and Description:
Every webpage of your site must have a unique and different Page Title, so that both search engines and the readers can understand what the page is all about. Choosing a proper page title isn’t tough at all. All you need to do is use your primary keyword in the title along with some text to make it look attractive.
You should make sure that your blog title is no longer than 60 characters. Although search engines allow a maximum of 70 characters in the page title, I have seen that some part of the title always gets chopped off in search results. So stick to the low limit.
Make the page titles more specific. A page title “On-Page SEO Tips” would look much better than something like “seo.html” or “seo.php”.
An article or a page needs to be properly formatted so that the readers can go through it and the search engine bots can crawl through it without any trouble.
For the best results from On-page SEO, try to write your article in smaller paragraphs, around 4-5 lines in a paragraph is enough. Use bold, italic and underline to highlight the most important points in your post and also your primary keywords. Make sure to add proper headings (h1) and sub-headings (h2 and h3) in your post, and if possible, include your keywords in the heading tags.
Images are an important aspect of your blog posts. If you are trying to go after some highly competitive keyword and you have a properly optimized image in your post, you might see that your image is ranked better than the post. So if you have not focused on image optimization, then its time to work on them, and its just two minutes work!
First of all, the images should be original and if you have to use an existing image, give the due credit links or better if you try to contact its owner and ask his permission to use the image.
The images are important for a blog post, but it should not increase the loading time. Try to use images of smaller size on your posts. If you are unable to get smaller size images, then you can compress it using various tools like PicMonkey or Adobe Photoshop.
Don’t use names like “image1.jpg” for your images. Be more specific and rename it to something that will tell the reader about the topic. Like “on-page-seo-tips.jpg”. Use proper title tag and ALT tag for your images. ALT tags are very important as the search engines can’t see the images, they can only read the ALT tags so try to be specific here as well as search engine will know of the post’s topic from the ALT tag only.
<img title=“Title tag” alt=“ALT tag” src=”image.jpg” />
Optimize the images on your blog posts for better loading. You can use Smush.it plugin to smush the size of the images and use JQuery Lazy Load Plugin to make the images load only when the user scrolls down the page.
6. URL Structure:
URL of your articles is also a very important thing that you should never avoid if you want to achieve the best On-page SEO score. The best URL structure for a post would be something like this:
See the URL structure above. You can easily understand what the post is going to be about. And the bad or the worst URL structure would be:
Also you should focus on grouping the categories in a nice manner for the best results. Don’t just make every topic as the main category. Select a broad topic as the category and other topics as its sub-categories. The best structure for the categories would be: Technology > Mobiles > iPhone.
7. Internal Linking:
I have already written a complete post discussing the advantages of internal linking for your blog, but it also is a great factor for On-Page SEO.
The main benefit of internal linking, if done correctly, is that the readers will spend more time on your blog and the search engine bots will be able to crawl more number of pages. Also if you have a backlink pointing at that page, it will pass link juice to your article which in turn will pass the juice to all the linked articles and the link juice will be trapped in your blog without finding a way out.
Your Thoughts on On-Page SEO Tips:
The above 7 points were the best things that you can focus on to make your articles’ On-page SEO work. I know that there might be some important factor of On-page optimization that I might be missing out here and I would really like to know if I am missing out on something important.
Summing everything up, I would say that all I know is that these points work great to optimize your articles. If you have some other tips that you would like to share regarding On-page SEO for blogs, feel free to share them with us via the comments below. I will be glad to have your inputs on the post!