5 Article Rules for Search Engine Optimized Writing

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Search Engine Optimization (SEO) is a method used in publishing to help increase website visibility in the search engines. With increased webpage visibility, users are able to achieve higher rankings for their websites, which, in turn, translates to more readers and increased traffic.

Writing a good article for SEO requires excellent writing skills and expertise and you should be capable of making the article more pleasant and interesting to read. Inclusion of hyperlinks from and to external sources, and strategic placing of keywords and phrases in your article will boost the traffic and readership of your page.

In this article, we will discuss the five most effective rules for writing search engine optimized article.

1. Conduct Keyword Research

Conducting a keyword research in order to ascertain the exact key phrases and keywords that should manifest into the content of your website to help increase its visibility, is one of the most basic rules for SEO writing.

Ensure that you search for terms and phrases that your target audience would search when looking for services or products like the ones you provide. Use the Google Adwords tool to check the popularity of selected keywords and phrases by conducting a comparison of the number of the Global Monthly Search Volume with the numbers of results available in Google search.

Make sure that the keywords you choose are low competition to increase your chances of getting ranked higher in search engine results.

search engine optimized articles

2. Ensure the Content is Descriptive

In most cases, web contents or pages that do not contain enough words to texts do not appear on the initial result obtained from by the search engine. For that reason, it is important that you should always write quality content that contains more than 300 words per page.

In addition, make sure that your article contains the selected keywords and is broken into short and precise paragraphs with no grammatical mistakes.

3. Avoid Duplicate Content

According to helping with essays website, duplicate texts or contents have been a major issue for websites such as online new portals, stores, etc. Most people do not understand that powerful search engines such as Google often remove one page from its search results in case two pages look much alike.

Google will delete web pages that do not contain unique or original text. Therefore, you should always try to be unique when writing your web article.

4. Keyword Frequency

While keyword frequency refers to the number of times the targeted word or phrase appear on the page, keyword density refer to the ratio of these words to other words on the web page. Keyword frequency (i.e. high frequency) will affect positively the ranking of your webpage.

However, you should make sense of the appropriate frequency by ensuring that the ratio or density of those words does not exceed about 4-5%, as search engines such as Google could find you guilty of keyword stuffing and penalize you accordingly.

5. Page Links

Linking is also a fundamental or vital basis of the web. When it comes to SEO (search engine optimization), linking out to other relevant or related pages matters because search engines often want to know if you are “connected” sufficiently.

Each and every article on a website should link to other published articles and build internal backlinks. Moreover, you should link to external sources as well to share relevant information and resources wherever necessary.

In addition, ensure that only quality websites with easy navigation and sound information are linked to your content.

In conclusion, by incorporating these five basic rules into your search engine optimized writing, you will be able to witness increased visibility as well as increased traffic in respect to your website. Therefore, always make sure that your articles incorporate all the underlying rules.

Image Credits – Stuart Miles at

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