The bounce rate of your blog is the term that tells you if the visitors landing on your site are really loving the content or not. The higher the bounce rate, the less people are sticking on to your blog for a long time and the lower the bounce rate the better. So if your blog’s bounce rate is high, you should start implementing some methods to reduce bounce rate of your blog.
There are many things and factors that affect your blog’s bounce rate and almost all the factors can be worked upon to improve the bounce rate. But the question here arises, why should you reduce bounce rate of your blog? The answer is simple, a lower bounce rate means that people are spending more time on your site and if people are spending more time that directly implies that you are providing high quality content. Now if the bounce rate is low, it implies the presence of quality content and in turn search engine bots can recognize the quality of your site.
All of us want that right? So let’s get in to the details on how to reduce bounce rate of your blog, but first things first.
What is Bounce Rate?
In simple words, bounce rate is the percentage of the visitors that land on your site and leaves instantly without visiting any other pages.
You can easily check out your bounce rate from your Google Analytics account and also sketch out a workout plan by seeing which pages do people land most on and optimize them so that they don’t leave abruptly.
Now let’s see some of the killer ways to reduce the bounce rate of your blog.
7 Ways to Reduce Bounce Rate of Your Blog
1. Optimize Your Content
First of all, log in to your Google Analytics account and find out the pages that rank high in search results. Check out the most visited landing pages and see if the page contains updated information or not.
The main reason that people leave a site immediately is because the information they are looking for is not provided by the webpage they visit. So if any of your articles are ranking high is search engine results, then you should check them to see if the content in that post is updated with the latest information or not.
So the first step to reduce blog’s bounce rate would be to find out the top landing pages on your site and optimize the content on it to make your visitors stick to your blog for a longer duration.
2. Internal Linking
Internal linking is the one of those things that every blogger should do. If you are writing a post on certain topic, you won’t be writing everything in one post, you might be making a whole series of posts. So whenever you write a post on a topic that you have already written some articles on, then it is a better idea that you link them within your post.
There are many benefits of internal linking and one of those is that it helps in reducing blog’s bounce rate and it is really effective in that. So make it a habit to always interlink your posts.
Download SEO Smart Links to automatically link your posts whenever the specified keywords appear in the posts.
3. Improve Your Blog’s Loading Time
Now tell me, whenever you visit a site and it takes forever to load, what do you do? Of course, hit the close button. Now imagine that the same thing happens with visitors that land on your site?
You should try to decrease your blog’s loading time. There are many ways with which you can do that. So take some time out of your busy schedule and collect some best method to improve loading time of your blog.
4. Install Related Posts Plugin
Install related post plugin on your blog to show related posts below every published article so that your readers can go through more of your content. There are many plugins that can help you out with this. The best ones are YARPP plugin (Yet Another Related Posts Plugin) and LinkWithin plugin.
Download and install any one of these in your blog and start showing related posts below your articles. Make sure that these plugins don’t increase your blog’s loading time.
5. Show Popular Posts
Why not share some of your best articles with new readers? Make the best use of the sidebar on your blog and show your most popular posts in the sidebar.
Showing popular posts at a place where readers will easily see them increases the chances that your readers might take a look at some of your popular posts even if they are not too keen on reading the article where they landed first. So don’t avoid this little thing.
6. Open External Links in New Tabs
The main reason for high bounce rate for a blog is that the external links don’t open in new tabs but they open in the same tab, eventually closing your own site.
So always make it a habit to make all the external links on your blog to open in a new tab. You just have to add a small html code “_blank” in your link to make it possible.
Eg.: <a href=”http://www/tinyblogger.net/” target=”_blank”>TinyBlogger</a>
Or you can just install SEO Smart Links plugin and it will automatically add external tag to all the external links and make it open in new tabs.
7. Provide Proper Navigation
This might be a little thing but helps a lot to reduce bounce rate of your blog. You must provide proper navigation to your readers so that they can go through your blog and find the articles they are looking for easily. Provide proper pagination so that they can go through different pages of your site.
Always have a sitemap or archives page on your blog, show your recent posts and popular posts on your blog so that it helps your readers to find what they are looking for easily.
Share Some Tips to Reduce Bounce Rate:
Now its your turn to share with us at least one tip that might help to reduce bounce rate of a blog. I would really like to hear from you about the methods you implement to reduce your blog’s bounce rate!